Zee TV’s interactive mobile app for its reality shows has crossed 1 million downloads since its launch. The app which is available all mobile platforms, leverages the show’s popularity by providing exclusive show content through the app.
The app was first launched during Season 3 of Dance India Dance and since then has grown in popularity for the content it provides. Besides keeping the fans up-to-date with the show, the app also provides exclusive behind-the-scenes peeks and other unique features like live chats with the contestants and judges on the show. For the show Dance India Dance L’il Masters, Zee also introduced an easy voting system to send quick votes to one’s favorite contestant and also featured exclusive dance tutorials by the skippers on the show.
To keep the app fresh and to continue attracting more users, Zee has renamed the app with every new show. The app is currently known as India’s Best Dramebaaz based on the popular show of the same name and is available for free across mobile platforms like Android, iOS, BlackBerry, Symbian and Windows.
To download the app you can head over to the Play Store and the App Store.
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