Breaking News
Loading...

Recent Post

Monday, May 6, 2013
Bollywood’s tops the list of celebrity endorsements.

Bollywood’s tops the list of celebrity endorsements.

Move over the Khans and the Bachchans it’s the new breed of actors, who are dominating the ad world. From hair oils, colas, coffee to cars and gadgets, Bollywood’s new brigade tops the list of celebrity endorsements.

The ad filmmakers are readily roping in young actors like Imran Khan, Parineeti Chopra, Anushka Sharma and Ranbir Kapoor to attract youth.



Currently, Anushka tops the celebrity endorsement list, the 25-year-old actress has as many as 12 brands in her kitty, which include Parachute hair oil, Kara skin wipes, Joy face wash, Reliance CommMobile, Nivea body creams/lotions, Nivea deodorants, Geetanjali Jewellery, Canon cameras, TVS scooters, Sofy sanitary napkins, Elle 18 cosmetics, Bru coffee.



Bollywood heartthrob Ranbir Kapoor comes second with seven brand endorsements Lenovo computers, PepsiCo, John Players, Hero MotoCorp, Nissan Motors, Panasonic India and BlackBerry.

Sonakshi Sinha is endorsing brands like Dyna, Red Label, Fem. Kajal Agarwal of "Singham" and "Special Chabbis" fame is the face of Colgate Active Salt.

Actress Sonam Kapoor, who has been tagged as Bollywood's fashionista, is the brand ambassador of Lo’real and Garnier.

Apart from doing the Bru coffee ad with Anushka, actor Imran Khan is seen endorsing mango drink Maaza with Parineeti.

Parineeti, who rose to fame with films like "Ladies v/s Ricky Bahl" and "Ishaqzaade", endorse brands like Kurkure, Nivea, Maaza and Spinz.



"Student of the Year" trio Varun Dhawan, Alia Bhatt and Sidharth Malhotra are being offered endorsement deals together and individually.

While all three of them are seen in new Coke ads, Sidharth Malhotra is also endorsing Kwality Wall’s ice-cream with Yami Gautam. Yami is also the face of Fair and Lovely fairness cream.

After his debut film "Kai Po Che", Sushant Singh Rajput has landed his first endorsement deal with Pepsi. He is the face of its new drink Pepsi Atom.

It seems these newcomers will dominate the ad world for long time.
Ekta Kapoor's Balaji Telefilms Guilty Of 30 Crores' Tax Evasion

Ekta Kapoor's Balaji Telefilms Guilty Of 30 Crores' Tax Evasion

Bollywood producer Ekta Kapoor's firm Balaji Telefilms has been found guilty of tax evasion of upto 30 crores.



Three days ago, nearly 100 income tax officers raided the home and offices of Ms Kapoor in Mumbai.
When she was interrogated, sources said that Ms Kapoor, whose father Jeetendra is a famous Bollywood actor, said that she was not involved with the financial management of the company.
The firm has agreed to pay the taxes it owes and a penalty.

Sources say that to avoid taxes, her company had inflated the costs of its different projects.

Balaji produces a slew of popular family soap operas and cost-efficient films. Its new movie, Shootout at Wadala starring John Abraham and Kangana Ranaut, releases today.
 Ameesha Patel To carry Indian attire by Manish Malhotra on the red carpet at Cannes

Ameesha Patel To carry Indian attire by Manish Malhotra on the red carpet at Cannes



 Actress Ameesha Patel, who is set for her maiden appearance at the Cannes International Film Festival, will flaunt Indian attire by Bollywood's favourite designer Manish Malhotra on the red carpet there.
Ameesha's upcoming film “Shortcut Romeo”, which also features Neil Nitin Mukesh and Puja Gupta, will be premiered at the prestigious film festival May 22. And the 37-year-old is looking forward to the event.
“It is a huge honour for me to be representing our cinema at Cannes. I am not going there as a brand ambassador. I am going there for my movie and that is a big deal. Manish and I have decided that since I am representing the country on a global platform, it would be perfect to be dressed in something that’s truly desi,” Ameesha said in a statement
“Nothing looks better on an Indian woman than a sari or lehenga. I have to walk the red carpet in the morning and the premiere is at night, so there will be two outfits,” added the actress known for hits like "Kaho Naa... Pyaar Hai" and "Gadar - Ek Prem katha".
Malhotra is making sure she has a perfect red carpet look.
“Keeping in mind Ameesha’s complexion and personality, we have given her something very Indian yet a perfect red carpet look. Black and white and classic colours have been incorporated in her outfit that is high on Kashmiri and Chikankari work. We have also kept in mind the summer trends internationally,” he said.
“Shortcut Romeo” is directed by Susi Ganesh and will release June 21.
Vivek Oberoi tweets about the upcoming movie Grand Masti

Vivek Oberoi tweets about the upcoming movie Grand Masti

The shooting for "Grand Masti", a sequel to 2004 hit sex-comedy "Masti", is over. Vivek Oberoi, who plays one of the male leads in it, says he will miss the team.



"And it's a wraaaaaap! I'm going to miss you guys and the fun times we had on the sets," Vivek shared the news through his tweet.

"Grand Masti" also stars Riteish Deshmukh and Aftab Shivdasani and all three were part of the original.
Vivek further tweeted that he would miss playing pranks on the leading ladies of the film.

"My beautifuuuul leading ladies! Can't believe 'Grand Masti' shooting is over already... who will I play pranks on now? Lol! Had a blast working with you girls!"

Directed by Indra Kumar, "Grand Masti" will feature Sonalee Kulkarni, Maryam Zakaria, Manjari Fadnis, Bruna Abdullah, Kainaat Arora and Karishma Tanna as the female stars. It is set to come out this year.
Mithun Chakraborty to host Bengali version of Bigg Boss

Mithun Chakraborty to host Bengali version of Bigg Boss


The producers of Bigg Boss have approached Mithun Chakraborty to host the Bengali version of the reality show. Just a few days back, they had signed Riteish Desmukh for the Marathi version. When media got in touch with Mithun, he confirmed that he has had a meeting with Endemol, the producers of the show. However, he is yet to finalise the deal. “This is true that we have been in talks about hosting the Bengali Bigg Boss. They had called even today. I will give my final answer on Monday,” Mithun told Media through a sms.


According to sources, the only hitch in the deal is Mithun’s remuneration, which is still being negotiated. Considering that the makers have contacted Mithun after talks with Sourav Ganguly failed, they might agree to Mithun’s demand.

“The producers of Bigg Boss are known to shell out big money for the show. Even this time it will be the most expensive reality show on regional television,” the source said adding: “If the deal is signed, Mithun will easily become one of the highest paid anchors on regional television. Negotiations are on at the moment. You may expect a formal announcement from the producers some time later today.”
Priyanka Chopra fails to attend Parineeti’s National Awards ceremony

Priyanka Chopra fails to attend Parineeti’s National Awards ceremony


It is a big moment for Parineeti Chopra. Winning a national award at so early on in her career is a big achievement. But unfortunately her favourite cousin Priyanka Chopra couldn’t be part of it, even though she intended to.



Priyanka has said to have earlier promised Parineeti that she will make sure to travel with her to Delhi to attend the national award, she couldn’t manage to do so.

Instead, Priyanka sent her mother, Madhu to accompany Parineeti to Delhi.

Last year Priyanka had thrown a party to celeb the success of Ishaqzaade, for which Parineeti won the national award.

A source says, “Priyanka was excited to go to Delhi. She was all set to attend the ceremony but due to some work commitments, she had to cancel her visit.” The source adds, “Priyanka, however, ensured that her mother went instead to give Parineeti the emotional support.” The event was on last Friday and Parineeti celebrated over the weekend in Delhi with her friends and family.

Talking to us from Delhi, she says, “Not only my aunt (Madhu), about 14 relatives came for the function and were whistling, cheering for me even though it was supposed to be a sombre ceremony. We later had a party for 70 other family members. We were all singing, eating and laughing. Everyone was excited to meet each other after such a long time.” So finally, it turned out to be a big, boisterous Punjabi reunion party, even without Priyanka Chopra.
Quick Message
Press Esc to close
Copyright © 2013 Aali Lahar Kela Kahar All Right Reserved